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TrueNorth is PURPOSE

“We want to be judged not by how well we do for ourselves, but by how much good we do for our customers, each other, and the world around us.” 
- Mehran Assadi, CEO National Life Group

Our core aspirations are realized outside the office and away from spreadsheets. TrueNorth proudly supports new initiatives and established causes at the community and national level. We positively impact our neighborhoods and country through purposeful involvement with charitable service, resource-raising and awareness opportunities.